SEE HOW CUSTOMER
RETENTION IMPACTS
YOUR BOTTOM LINE

Discover how small improvements in customer loyalty compound into major profit gains. The BETR Churn Calculator models your lifetime value, revenue lift, and ROI — all in seconds.

Avg. Customers Per Day

We convert to a 28-day period automatically (×28). If you know 28-day totals, enter them directly; otherwise divide monthly by ~28.

Avg. Check Size Restaurant Type (sets margin & churn presets)

Advanced (view/edit presets & profit impact)

Net Profit

Benchmark Churn (%/28d)

Target Churn (%/28d)

Average Visits per Customer (every 4 weeks)

Customer Acquisition Cost (CAC)

Referral Rate (%)

% of retained customers who bring in a new customer (word-of-mouth).

CUSTOMERS RETAINED / 28-DAY PERIOD

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28-DAY REVENUE RETAINED

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ANNUAL REVENUE RETAINED

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28-DAY PROFIT INCREASE

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ANNUAL PROFIT INCREASE

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BASELINE CUSTOMER LTV

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IMPROVED CUSTOMER LTV

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LTV GAIN PER CUSTOMER

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CUSTOMERS SAVED (YOY)

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LOST REFERRALS PREVENTED (YOY)

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TOTAL COST OF CHURN (YOY)

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PROFIT GAIN

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PROFIT INCREASE (%)

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NEW ANNUAL NET PROFIT

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SEE HOW CUSTOMER RETENTION IMPACTS YOUR BOTTOM LINE